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I Don’t Appreciate Interracial Couples In Ads- And Not For The Reason You Think
The uptick in the representation of interracial couples in ads is noticed by everyone. It is however, more than apparent that interracial couples neither asked for this nor necessarily appreciate it. My argument is that it is premature to release a deluge of commercials showcasing interracial couples without much regard for normalization. Interracial couples have not yet been normalized in the United States. In the backdrop of the Black Lives Matter movement gaining traction in 2020, corporations are benefitting from making well-crafted statements of solidarity for Black people. There is no doubt that the uptick in commercials is due largely in part to the current momentum. As a Black woman in a marriage to a white man, rather than feeling represented, I feel exploited. I don’t feel seen, I feel used.
I understand that I do not speak for all interracial couples, however I have spent well over a decade heavily involved with interracial communities oriented around marriage and family. More specifically, I have been involved in interracial communities oriented around Black women and white men. It is a small niche that requires support, coaching, counseling and an unwavering stream of validation. This is why we have endless mediums of social media that are dedicated to simply viewing pictures of interracial…
